Why Corporate Video Production Should be in Your Marketing Strategy
The idea that corporate brands should have a video marketing strategy isn’t new. What has changed is how important video has become for business brands.
No longer is corporate video production a luxury in a brand’s marketing strategy. Firms that aren’t using video are missing out and get left behind as their competitors thrive.
Video isn’t just one part of the marketing plan, either. Video has dominated social media outlets like Facebook, Instagram, and Twitter, and it’s become a pivotal component to a successful marketing strategy.
But for those that are new to video or aren’t sure how to improve their strategy, it can all seem a bit daunting. Why is video so important? And where do you start?
Here’s how and why you should incorporate video into your marketing strategy as a corporate brand.
The Types of Marketing Video
First, let’s go through the best corporate videos you can make to draw in a larger audience and to boost revenue. Remember, for most videos, the simpler and rawer it is, the more authentic your brand comes across. And that’s important to your audience.
Demo Videos
Demo videos are exactly as they sound. They demonstrate how your company or product works. For example, if you’re a software company, you can lead viewers on a tour of your software, showing how it works and its key features.
Brand Videos
Brand videos are usually designed as part of a bigger advertising campaign. They show the company’s mission, products, and services. The main goal of dedicated brand videos is to build awareness of your company and to draw in your target audience.
Event Videos
Is your company hosting a corporate conference, round table discussion, fundraiser, or another kind of event? Film a highlight reel of the event, along with relevant interviews and presentations from the occasion. If you run a similar function, you can use the same footage to create impressive event invitations.
Expert Interviews
Capture interviews with experts or leaders in your company to build trust, interest, and authority in your industry. Whether viewers share your opinions or not, interviews are an excellent way to get in front of your target audience.
Instructional Videos
Educational or How-To videos can teach your audience something new and relevant to your business. Or, they can help your customers better understand your business and services. These videos are especially useful as your sales and service team can share them with their customers.
Explainer Videos
Explainer videos help your audience better understand why they need your service or product. Many explainer videos follow a fictional journey of a brand’s buyer persona, struggling with an issue. In the video, this individual overcomes the problem by buying the business’s product or solution.
Customer Testimonial Videos
Testimonial videos feature a brand’s satisfied and loyal customers. In the video, they discuss what your company has done for them, describing their challenges and how they were sold. If any long-lasting and loyal customers that love your brand spring to mind, these are the best people to help with this type of video.
Live Videos
Live videos make your customers feel special. This is because they’re given a sneak, behind-the-scenes peek at your business.
While there’s more pressure on producing great content on the spot, live video also welcomes higher engagement rates. Browsers spend longer watching live video than video-on-demand.
Live stream anything from interviews, presentations, and events. Engage with viewers by encouraging them to comment with feedback and questions.
Personalized Messages
Video is also used as a creative way to respond to customers or to continue a conversation. Record yourself summarizing an important meeting or offering customized recommendations, and clients will feel special.
With the extra effort put into the communication, prospects are more likely to make a purchase.
Define the Goal
Corporate videos allow you to show viewers exactly what your brand is all about. This means every video you create must have a clear purpose and goal so that customers can learn about your company with ease.
Is your video designed to draw traffic to your home page? Are you trying to raise brand awareness? Or maybe you’d like to share the details of a competition?
Whatever the goal is, make sure it’s obvious. Creating a video isn’t enough.
Different messages need different types of videos, and as you can see above, there are many types out there.
Whatever video you make, ensure that your brand and staff members are presented positively. Give your viewers an insight into the company and culture, but make sure you show your firm in the best light. When it comes to video, there’s no room for mistakes.
Target Your Audience
A strong video marketing strategy also allows you to target your ideal buying persona.
Understanding your audience is a crucial skill in the world of marketing, and it will help you draw in the right people. Before you record any videos, make sure your video strategy considers your target audience.
Research about their demographics and background and learn what draws and attracts your viewers. What will they think about when they watch your video? What will motivate them to make a purchase?
Picking the right audience is crucial, so you know you can benefit your business. Remember, quality is important.
But it’s not about creating the best video. It’s about providing the best solution to your audience.
If your target audience is a middle-aged man or woman, it doesn’t make sense to feature a teenager or younger adult. Always think through your viewer’s mind so they can relate to your business.
Distribute Interesting Content
The more video content you distribute that’s helpful or interesting, the more views you’ll attract. In turn, this converts to more buyers.
When creating a video for your corporate company, make sure the content is relevant and fascinating. If you get it wrong, it’s a massive waste of time and expenses, and it can give your company a bad reputation.
Think about the times you’ve watched advertising clips that send you to sleep. In most cases, the video focuses on how wonderful their company is and how amazing their products and services are.
Not only does this bore viewers, but it adds zero value for them. Avoid these types of videos at all costs, because they won’t be watched.
Make a solid plan and film a video that will captivate your audience. For the best results, look for corporate video production services that will help with your ideas. They’ll transform your idea into a masterpiece your audience will love.
Keep up With Trends
Sure, corporate video production is a trend. But making a video for your brand also helps you keep up with the trends and prove yourself an innovative and up-to-date company.
For example, having a strong video layout is crucial. But should you use a landscape or portrait layout?
Even as small as this, dealing with issues isn’t easy, but it’s still essential. Turning our phones to landscape usually comes naturally when we’re filming a video. But we can’t forget that most people watch videos on their phones, which is portrait mode.
Keep up with trends so that you can cater to your target audience. Think about where your video will be shown.
Another popular video format is square, as this works well for many platforms like Instagram. But, while this is a common video layout used nowadays, it won’t be forever. Stay on top of the trends and keep your audience interested by filming using relevant techniques.
Ready to Try Corporate Video Production?
The corporate video production process is one challenging decision after another.
Which actors or staff members convey your brand message authentically? Where is the right location to film? Which clips should you edit out?
Making all these tough calls can be overwhelming. That’s why many corporate companies seek video companies to help them create a slick and attractive business video.
At MNYK Studios, we’re here to help. We work closely with many corporate clients to film a piece unique to their brand.
We’ll help you create engaging, useful, and relevant content that your audience will love and can serve you for plenty of time. As even though trends change, quality content doesn’t lose its value. Contact us today to discover how we can transform your ideas into motion.
