Producing a High-Performing Video Podcast (Vodcast) at MNYK Studios
The popularity of podcasts has been on the rise in recent years, and with good reason. They're a great way to stay informed and entertained while on the go. And now that many podcast platforms offer video streaming, creating a video to go along with the audio recording of your podcast is a great way to establish a high-performing portfolio of owned media.
If you're thinking about starting a vodcast, or are already producing one and want to take it to the next level, MNYK Studios can help. We specialize in producing high-quality video podcasts that engage and inform audiences.
Whether you're looking to add visual elements to an existing audio podcast, or want to create a brand new vodcast from scratch, our team of experts can help you every step of the way. We'll work with you to create a video podcast that is professional, high-performing, and aligned with your brand.
What is a Vodcast?
A vodcast, or video podcast, is a podcast that includes video content in addition to the audio. Vodcasts can be live or pre-recorded, and are often edited and post-produced like traditional films or videos. A great video podcast will utilize visuals, video clips, graphics, and more. Video podcasts make your audio podcast more engaging and offer a number of benefits over a regular podcast, including the ability to:
Show, rather than just tell, your story
Engage audiences with compelling visuals
Create a more personal connection with viewers
Increase production value and professionalism
You can also easily reach your audiences who are already listening to your audio podcasts on popular streaming platforms like Spotify now that these platforms support video content.
Why is Video Content Taking Over the Podcast World?
In the past year, we've seen a significant shift in how people consume video content on social media platforms. The rise of platforms like TikTok, IGTV, and YouTube Shorts has shown that people are more interested in watching short-form video content than ever before.
This shift is also happening in the world of podcasts. More and more people are tuning in to watch vodcasts instead of just listening to audio podcasts. In fact, according to a recent report by Edison Research, 1 in 4 podcast listeners say they would like to see more video podcasts.
This trend is being driven by the growing popularity of streaming platforms that offer video content. Platforms like Spotify, Apple Podcasts, and Google Podcasts all now support video streaming, making it easier than ever for audiences to watch vodcasts.
What's more, many of these platforms are placing a greater emphasis on video content in their algorithms. This means that if you want your podcast to be seen and heard by as many people as possible, creating a vodcast is a great way to increase your visibility.
Why Use Video to Connect With Your Podcast's Target Audience?
If you're looking to connect with your target audience and drive your podcast to the top of the charts, video content is a great way to do it.
One of the reasons podcast listeners are gravitating toward video is because it offers a more immersive and engaging experience. With video, you can not only hear the story, but also see it unfold before your eyes. This makes for a much more captivating experience that can hold your attention in a way that audio alone cannot.
Another reason video is becoming more popular is because it allows you to connect with your audience on a more personal level. When you can see someone's face, it creates a sense of trust and intimacy that is difficult to achieve with audio alone. This connection is especially important for businesses who are looking to build relationships with their customers and establish themselves as thought leaders in their industry.
Finally, video simply offers a higher production value than audio. A professionally produced video podcast will look and sound much better than an audio podcast that has been recorded on a budget. This improved production quality can help you to attract and retain listeners, as well as establish your brand as a high-quality source of information and entertainment.
Why Producing Video Podcasts at MNYK Studios Makes Sense.
MNYK Studios is the podcast and vodcast studio for businesses who want to connect better with their audiences, establish owned media, and grow their brand.
Successfully branding, producing, and launching a new video podcast or podcast series requires the right space, video podcast equipment, and team. MNYK Studios has the video recording capabilities, video editing software, and marketing and distribution expertise for a professional finished product.
MNYK Studios offers a complete podcast and vodcast production solution, with everything you need to bring your podcast to life. Our soundproof, multicam studio allows for in-person or remote guests to be broadcast live. We provide high-end podcast and vodcast equipment, as well as an editing suite for post-production.
Podcast hosts and guests can also utilize our green screen capabilities so your podcast not only sounds professional but looks professional for all streaming services. We offer various studio setups, including custom sets that are on-brand and on-strategy. If you'd like to create your own set or design one with our team, we're happy to accommodate.
The MNYK team will work with you to determine the best way to bring your podcast vision to life, whether that's through live streaming, pre-recorded sessions, or a combination of both. We'll also help you market and distribute your new podcast so it reaches the widest possible audience.
Our complete podcast specs include:
Custom-built sets
Remote guest capabilities
Green screen capabilities
Can host up to 6 in-studio guests
Multicam capabilities
Live broadcast capabilities
Private green room
Fully stocked kitchen
Not only do we record your podcast, but we can ensure you leave with marketable materials to maximize viewership. These include:
Podcast video clips for social media platforms
Copy for posts to support these videos
A press release for each episode
We can also help with distribution on the world’s largest podcast platforms in both video and audio-only formats. Including Spotify video & audio, Apple Podcasts, Google podcasts, YouTube, Stitcher, and more.
Jumpstart Your Video Podcasts at MNYK Studios.
If you have an idea for hosting your own podcast or launching video podcasts, we have the team to support you.
Our process includes an initial consultation to assess your business goals and objectives for starting a podcast series, a review of the target audience you hope to reach with your podcast, a content overview to ensure each episode is interesting, informative, and engaging and a discussion of frequency and release schedule so we can help you plan and prepare. Get started with a free consultation.
Depending on the frequency you desire, we will edit and deliver your podcast episodes as they are recorded, or in bulk. Our fast turnaround time can support weekly shows and quick reactions to current events.
Utilizing our state-of-the-art recording equipment, green screen, and post-production editing suite, the MNYK team will help you create a high-quality podcast that sounds and looks great.
Schedule a free consultation today to learn more about how we can help you launch your video podcast.
