TV News & Radio Live Broadcast
MNYK Studios was contracted by The Media Choice to host and technically facilitate their Jiffy Lube sponsored media tour. We broadcasted live directly to TV morning news networks, radio shows, and podcasts all over the country.
Our Technical Director used an Atem switcher with hyperdeck shuttle system to integrate pre-shot b-roll on the fly during each short interview hit. Our Audio Engineer set up an internet-based IFB audio system in order for both the director and on-screen talent to communicate with TV news & radio hosts seamlessly.
We were able to achieve what would normally require a satellite truck and a full crew of professionals with just a handful of specialists and carefully selected gear.
Credit: The Media Choice, Jiffy Lube, MNYK Studios
