5 Reasons Your Business Should Invest in Professional Video Production
Over the last few years, video production has played a significant role in the corporate world. Today, over 81% of businesses are using digital video production as a successful marketing tool. High quality videos can help you gain a significant number of traffic to your businesses website or social media pages. Here are the top 5 reasons why you should invest in professional video production:
1. People Prefer Watching Videos
It’s no surprise that people would rather watch a short video than read pages of information about a business or product. Humans find videos more engaging, memorable and much more popular than any other type of content currently being produced. Shorter videos tend to receive the highest engagement. So, keep your videos short, sweet, and to the point. Ideally, videos under two minutes receive the most success. However, studies done show that 33% of viewers will stop watching a video after 30 seconds. So it is important to start your video with a strong hook to really grab the audience's attention.
2. There’s Research to Back This
Research suggests that 95% of viewers retain more information from watching videos than they do from reading text. 97% of marketers say that videos have helped users to gain a better understanding of their products and services offered. Typically, consumers remember 10% of what is heard and 20% of what is seen, but they remember almost 50% of what is heard and seen. By adding professional video production tools to your business, your consumers will be gaining more knowledge about your company and services/products.
3. YouTube: The Most Popular Platform
With the rise of social media apps like Facebook, Instagram, and Twitter, YouTube still takes the trophy for the most popular and most used social media site. Daily, YouTube users watch over 1 billion hours of video. Worldwide, over 1.9 billion people use YouTube, which accounts for about ⅓ of the internet! Commercial advertisements that use professional video production to market your business or service on YouTube can reach a broader, higher-engaged audience.
4. SmartPhones!
Each day, the average iPhone or Android user spends a little over three hours on their cell phone. Almost all of those three hours spent on cell phones is dedicated to social media. Over 75% of all videos played occur on a mobile device. Every year, mobile video consumption is increasing by 100%. Video consumption throughout social media platforms has also been increasing by remarkable numbers over the years. Facebook has over 8 billion video views daily. Not to mention, social media posts that include videos, across all platforms have 48% more views than other posts.
5. Showcase Your Work
Video production can help your business showcase your work in an engaging and entertaining way. Professional video production can be used for many different things such as: presentations, tutorials, webinars, customer testimonials, advertisements, product videos, employee training, and live streaming. Researchers even suggest that by 2022, videos online will make up for almost 80% of all consumer internet traffic—so don’t wait to fall behind in the new era of professional video production.
Get started on your professional video production today. We’d love to help!
